SET SAIL IN STYLE: The Ultimate BVI Shopping and Style Guide
While choosing a swimsuit is often a topic reserved for the summer time, in the Virgin Islands, swimwear is a year-round staple. Whether island hopping from Tortola to Virgin Gorda, anchoring in the secluded coves of Norman Island, lounging on deck, or swimming in crystal-clear water, these outfit ideas will help you recreate resort-ready looks. Below are local brands and retailers that you can get your looks from for your next visit to the Virgin Islands!
SWIMWEAR
LA BOUTIQUE is an apparel boutique located at C.B. Romney Tortola Pier Park, offering a premier shopping experience for exclusive swimwear, resort wear, lingerie, and seasonal pieces—all thoughtfully curated to reflect the island lifestyle. The shop emphasises in-store experiences and personalized customer service, featuring a selection that blends established and emerging designers from around the world with locally handcrafted gift items to create a refined, luxury island aesthetic.
The boutique also features a charming collection of children’s apparel, supplies, books, toys, and gift items making it a destination for both stylish adults and curious young minds.
Catch the island vibe with HIHO—cool colours, light fabrics, and sun-smart style. This resort-wear staple for men and women in the Virgin Islands brings beach-ready shirts, airy dresses, jumpsuits, and linen shirts that mix comfort with sunset-ready flair. UPF clothing protects your skin while you enjoy the sun and top it off with practical yet pretty beach bags, totes, scarves, and coastal prints like plumerias and sea life. Find HIHO at The Moorings Marina and Wickham’s Cay’s House—two bright spots where island style meets everyday ease.
Absolutely UniqueVI operates online and recently opened a store front at Hanna’s Bay, Tortola. Based in the Virgin Islands, celebrating island culture, confidence, and individuality through high-quality and bold tropical prints, the brand is rooted in its connection to Caribbean culture, drawing inspiration from coral reef hues, sunsets, and the spirit of the Virgin Islands. It emphasises inclusivity with a wide size range and body-positive campaigns. The shopping experience is fully online, offering clear sizing guides and worldwide shipping to customers across the Caribbean, the U.S., and beyond. Their swimwear line includes bikinis, one-pieces, cover-ups, and accessories, crafted from durable fabrics that withstand sun, salt, and sand. Absolutely UniqueVI also supports local entrepreneurship by collaborating with regional photographers, stylists, and influencers, highlighting community and authenticity in their campaigns.
Discover Trèfle, the luxury resort wear brand born in Tortola, where sun-kissed swimsuits and vacation-ready statements Meet sophistication. From sizzling swimsuits and chic resort wear to statement accessories and cozy home accents, the line’s detail-driven pieces are built for durability and style—perfect for beach days, island escapes, and sunsets at a Virgin Islands resort. Elevate your vacation wardrobe with designs that have graced stars, magazines, and TV, and get ready to turn every shoreline moment into a stylish, confident look.
SANDALS, SNEAKERS AND MORE
Meet Arawak—the Virgin Islands shopping story that started with Roy’s wind-surfing dream and grew into five boutique spots across the islands. If you’re vacationing and need the perfect pair of shoes, this is where you’ll find them—Havaianas, beach-friendly sandals, boat-trip slip-ons, and comfy kicks that go with swimwear and resort wear. Of course, they stock Bali finds and other goods but for your next island stroll, boat ride, or sunset cruise, trust Arawak to have you stepping in style! You can shop in Road Town, Nanny Cay, or Soper’s Hole on Tortola and if you are staying on Virgin Gorda, they have got you covered too with locations in Spanish Town and Leverick Bay.
Tréfle is back in the spotlight for footwear that brings a refined coastal vibe to every vacation outfit. While they’re famous for swimsuits and resort wear, the brand also seamlessly expands into stylish shoes like espadrilles. Think classic, beach-ready espadrilles that pair perfectly with resort wear. From shore to soirée, Tréfle’s espadrilles complement swimwear and resort looks.
For those who enjoy staying active while on vacation, Kougars Athletic Store at Tortola Pier Park has you covered. Whether you’re hitting the trails, powering through a resort gym, or squeezing in a cardio session on the go, you’ll find sneakers, slides, and Puma gear for men, women, and kids. From hiking boots and training wear to everyday athletic outfits, reliable, comfortable footwear and activewear await for all your island workouts. Everything you need for a fit, flexible vacation, all in one convenient spot.